#India is the most followed hashtag on LinkedIn, with 67.6 million followers
Source: Hootsuite 2022 Digital Trend Report 14.
Funny that Microsoft owns LinkedIn, but we’re just speculating here! The Microsoft founder is out on his own as the most followed personal account on the platform, with almost double the amount of followers as Richard Branson behind him in second place. Followed by over 35 million users, Bill Gates is the most followed person on LinkedIn Source: Hootsuite 2022 Digital Trend Report 13. With 23.38 million followers, Google is the most followed organization on LinkedInīeating out Amazon, TED Conferences, and LinkedIn themselves, tech giant Google ranks as the most followed company account on the platform. Source: Hootsuite 2022 Digital Trend Report 12.
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It’s a professional network, after all.įollowing this cohort, though so too closely, is the 18-24 age range. It’s not a surprise that more than half of LinkedIn users are in the age group that is starting and growing their careers. Almost 60% of LinkedIn’s users are between 25 and 34 years old This includes over 227 million in Europe, 49 in the Middle East and Africa, 244 million in the Asia Pacific, and 136 million in Latin America. LinkedIn’s users live in more than 200 hundred countries and regions around the world. LinkedIn has members in 200 countries and regions worldwide Coming in second place is India with 96 million users, followed by Brazil with 60 million users, Mainland China with 57 million users, and Indonesia with 21 million users. While the US is LinkedIn’s biggest market with over 194 million users, the network has gained traction around the world. Over 77% of LinkedIn users are from outside the US Note that LinkedIn does not report any genders other than male or female.
Men significantly outnumber women on LinkedIn overall, but you’ll need to do some research to understand the makeup of your specific LinkedIn audience. 57.2% of LinkedIn users identify as men, with 42.8% identifying as women Source: Hootsuite 2022 Digital Trend Report 8. So LinkedIn may not be the largest of the social networks, but with a specific business focus, it’s an audience worth paying attention to. To put that number in context, Instagram currently has over 1.4 billion users, and Facebook has almost 3 billion. Looking to tap into LinkedIn’s vast professional audience? Check out these LinkedIn user stats to guide your strategy. In Q1 of 2023, the company reported revenue growth of 21% year-over-year (in constant currency), significantly higher than the 17% year-over-year increase from the previous quarter. Revenue growth has been a major priority for LinkedIn and its user base. Revenue increased 21% year-over-year (in constant currency) in Q1 of 2023 This is a huge improvement from previous years, and LinkedIn has shown its commitment to creating an inclusive environment for all of its users. LinkedIn has also been actively addressing gender inequality, with women representing nearly 42% of the company’s leadership. Women represent nearly 42% of LinkedIn’s leadership LinkedIn has made a concerted effort to improve its diversity and inclusion, with the number of Black and Latino leaders, managers, and senior ICs growing by 35% and 20.3%, respectively, in 2021. The number of Black and Latino leaders grew by 35% and 20.3% last year This allows many global users to access the network in their native language. Of the company’s 21,000 employees, more than 19,000 are full-time. Those offices are located in more than 30 cities worldwide, including 10 in the United States. LinkedIn has 36 offices and 21,000 employees
Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under the leadership of Ryan Roslansky. The platform was originally founded by Reid Hoffman, who built the initial version in his living room. LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. Ready to dive into the world of LinkedIn marketing? Here are the top general LinkedIn statistics you need to know.
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